Madone 6.9 Project One has landed!

At first I wanted to be creative and write something of my own, but guys at our Farnham branch worded it beautifully:

MODEL NAME: TREK Madone 6.9 Project One

PRICE: OUR PRICE £5755.99

PRODUCT MODEL YEAR: 2010 PRODUCT OPTIONS: 56cm Performance fit Description: What can you say? 2 out of the Tour Podium Place won on this frame. You need to see this bike in the flesh to appreciate it. If you don't like something, we can change it with Trek's Project One. Fancy a bling paintjob or just your name on the toptube, no problem! Want different colour cables to bar ribbon, no problem! Want different crank length or gear ratios, no problem! Frame: Madone 6 Series. 56cm, Performance fit, Placid Blue/Gloss White Rear Derailleur: Dura Ace 7900 Front Derailleur: Dura Ace 7900 Shifters: Dura Ace 7900 Chainset: Dura Ace 7900 Compact 50/34 172.5mm Bottom Bracket: Dura Ace 7900 Chain: Dura Ace 7900 Freewheel: Dura Ace 7900 11 - 25 Headset: Cane Creek IS8 carbon-white Stem: Race XXX Lite Carbon-white 100mm/7deg Handlebars: Race XXX Lite VR OS 42cm, Gel Cork, Carrera Blue Front Brake: Dura Ace 7900 Rear Brake: Dura Ace 7900 Brake Levers: Dura Ace 7900 Front Hub: Aeolus 5.0 clincher, Wheelset Decal Color: Placid Blue Rear Hub: Aeolus 5.0 clincher, Wheelset Decal Color: Placid Blue Spokes: White bladed Tyres: Race X Lite AC - Blue Saddle: 2009 Race X Lite White,, Size: 146 Seatpost: Madone White/Carbon, Seat Mast Cap Size: 175mm/20mm offset Pedals: N/A Miscellaneous: Cable Housing Color: Dark Turquoise

So, what's the conclusion? Project One is a really interesting alternative to custom bike building.

Come by and have a look at this one while it's still here.